Sparking a conversation about climate-aware content strategies
summary
A 60-person internal game at Antidotes generates dozens of practical ideas for lowering content carbon: five quick wins include content reuse to cut stored files, deactivate autoplay for videos and limit when video is created, better searchability to reduce database queries, stronger UI messaging so fewer docs are needed, and using content analytics to delete unused pages. The exercise proves small editorial and product changes actually reduce infrastructure load.
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