~/talk

Towards the future with AMP

Talkat WordCamp Singapore 2017 · 2017-10-28..10-29· [web-performance]
slides:none on file

AMP pages load about ~4x faster and use 10x less data by image optimization and CDN caching, and Google reports ~25 million AMP domains. Measured effects: pages over 10s see ~58–60% bounce, a 3s page has ~22% more drop-off versus 1s, publishers report ~20% average conversion lift; some e‑commerce cases double conversions, one site sees +80% mobile conversion and another claims ~200% revenue increase after AMP adoption.

AI-written summary · about

  1. 0:00Introduction
  2. 4:30Mobile
  3. 10:30Page Speed
  4. 15:20Monetization
  5. 16:45Advertising
  6. 18:57Ecommerce
  7. 21:35Partners
  8. 22:23Yahoo Japan
  9. 23:59How to implement AMP
  10. 25:44AMP Plugins
  11. 26:33Check if your website is valid
  12. 27:07Summary
  13. 27:55Google hangout
  14. 29:15More information
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