From publishing to e-commerce

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" summary

Built a portfolio of WordPress sites (alvinology.com, Asia261, The Popping Post) and a 10-person agency, then tests an e-commerce extension (https://alvinology.com/shop/) using a no-inventory dropship model with partner warehouses; results so far underperform but provide supplier access. Amplification uses syndication (Yahoo News, telco pipelines), a SEO + social split of 50/50 SEO vs social, and manufactured virality methods that landed one video at 5 million YouTube views. Focus is on exclusive hooks, repeatable serial posts and measuring output versus input.

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" chapters (11)

1. 0:00Introduction
2. 2:27Content
3. 10:14Visibility
4. 12:15Media landscape
5. 21:52Creating BIOS stories
6. 22:59Output and input equitable
7. 25:04Viral story
8. 29:31Traffic speed
9. 30:26Scratching
10. 31:56Recap
11. 32:33Questions