Interview with Audrey Arbeeny
summary
Audiobrain describes concrete wins: a database of thousands of tracks curated for live NBC Olympic music supervision across nine Games, creation of the Xbox 360 sonic logo, sonic identities for IBM and Whirlpool, and a deployed automated shipboard audio system for Holland America that switches zones and schedules (shipped on a cargo vessel). Work drives measurable reuse and loyalty — the firm reports a 100% client return rate and mainstream press coverage.
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chapters (9)
- 0:00Introduction to Audrey Arbeeny
- 1:29Founding Audiobrain story
- 9:40Sonic branding evolution
- 13:20Xbox 360 sonic identity
- 16:25Misconceptions about sonic branding
- 17:52Whirlpool sonic branding case
- 19:56Holland America cruise sonic experience
- 29:17Cruise ship audio system success
- 30:46Closing and future plans
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