Driving a Successful Launch for Conversational Actions
summary
Launch strategy focuses on measurable, concrete steps: assemble a cross‑functional team, define audience and success metrics, and use Actions Console analytics with export action analytics to BigQuery to analyze engagement. Discovery tactics include the assistant directory, concise invocation names, device filtering, and assistant links deep link with context parameters so users land inside specific flows. Re‑engagement uses opt‑in push notifications delivered after a suggestion chip request for permission and offer routine suggestion after linking or repeated use to drive retention.
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