Plan, Conduct, and Analyse User Interviews
summary
Workshop lays out a concrete process: pick objectives, map questions to objectives, recruit via Typeform recruitment or an existing 60–70 person user pool, schedule 7–9 interviews per study (4–5 a day), run a five‑act interview, record rich notes in a shared spreadsheet to skip full transcription, and synthesize into a sprint dashboard (GA/Data Studio). Example study recruits cab drivers for EV charging, finds no queuing, drivers sleep in cars during long charges, and shows amenities matter less than assumed—recommendations feed design and GA tracking.
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chapters (14)
- 0:00Intro
- 1:13User Experience
- 4:00Research
- 6:50Planning
- 12:15Finding a Research Topic
- 14:27Finding a Method
- 16:17Research Plan
- 19:52Recruitment
- 25:12Patients
- 26:47Governance
- 29:42User Interviews
- 33:52Questions
- 41:17Testing
- 49:21QA
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