Smart Home Case Study
summary
A case study with BTicino presenting a content-first UX research and redesign for smart-home products using Google Analytics, Hotjar, CRM exports, SEMrush keyword tracking, two SurveyMonkey surveys (750 responses), and a 10-person Lombardy focus group with card sorting and user tests. The research found over 50% of users arrived with explicit needs, third-party channels are treated as authoritative, and price was less of a barrier than expected; outcomes include personas, empathy maps, a new content architecture and KPIs, a 100-page report, and a client-adopted redesign.
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chapters (5)
- 0:00Smart Home case study
- 4:22User analysis goals
- 13:03Quantitative and qualitative research
- 22:12Key findings
- 28:41Lessons learned
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