How to Design Starting from Value
summary
Design decisions are framed around outcomes rather than visuals, using concrete business questions: what happened, how do we measure it, by when, and with what resources. Describes migrating to Figma, a React Native app with ~500,000 monthly active users, and a Storybook setup where components are 100% mapped to Figma, plus experiments that produced ~1 million reactions in two weeks and a 30% conversion uplift to show choices driven by value and constraints.
AI-written summary · about
chapters (7)
- 0:00Design from value
- 3:14Traditional design flaws
- 8:18Key questions for value
- 14:24Framework questions
- 17:55Real cases: success vs failure
- 21:28Designers without goals
- 22:54Q&A
related talks
18mDesign Systems in Practice
21mDesign at the speed of startups
18mMaking the Things That Help Others Do Their Thing
46mA Practical Starter Guide to Creating a Design System
24mA look into Figma product thinking
14mRethinking Designer-Developer Collaboration
20mWhat if it all started in Figma?
50mManaging Design Systems, from Features to Roadmaps