Masterclass in Testing Web Analytics

on YouTube ↗36m

" summary

Covers testing web analytics for measuring project effectiveness by validating tracking of metrics from design, development, SEO, SMM and other channels. Describes tools and methods for verifying analytics setups (tagging, event tracking, data quality) so that product decisions rely on accurate numbers rather than guesswork.

AI-written summary · about

" chapters (11)

1. 0:00Introduction
2. 1:08Web analytics goals
3. 2:57Test structure and criteria
4. 6:07Automation tools
5. 8:17Player ID test demo
6. 15:32Puppeteer test demo
7. 20:59Testing methods and tools
8. 24:32Production analytics
9. 27:41Data analysis and feedback
10. 31:41Analytics problems and standards
11. 33:31Q&A

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