Extracting Knowledge from Data - Case Study
summary
A software developer with web and mobile experience presents a case study showing how data and analytics can help large retail chains build marketing campaigns. The talk covers using data-driven approaches to inform campaign construction and targeting for big markets.
AI-written summary · about
related talks
22mData Analysis in the Age of Data Democratization
17mAnalytical Marketing: Using Data to Sell More
40mApplying Data Science and Analytics in Marketing
52mData Engineering in Practice
27mData Driven - I don't think it means what you think it means
29mThe Science of Selling: How Data Shapes Unique Customer Journeys
24mStorytelling With Data
47mData Analytics: Realizing the Full Potential