Sustainability @Scale 2015 - Lada Adamic
summary
A moderated panel exploring why certain campaigns go viral, featuring representatives from ActionSprout, Change.org, SolarCity, and Facebook. The discussion examines factors that make campaigns spread and extracts lessons companies can apply to craft messaging that resonates with target audiences.
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chapters (5)
- 0:00Start
- 1:32Support of marriage equality
- 2:10Volunteer cascade: Paying it forward
- 3:00Challenge cascade: Expressing gratitude
- 3:43ALS ice bucket challenge
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