Developers are all the same
summary
Postman reports 20 million developers and the claim that only 22% of organizations have a formal SRE role, while Stack Overflow finds 66% of professional developers influence purchasing decisions. Practical tactics include prioritizing education over splashy marketing — better docs, advanced guides and code samples — and building empathy via one‑on‑one installs, beta testing with “friendlies”, and developer circles or exposure hours. Community motivators map to Fame Love Money and should guide incentives and engagement.
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chapters (8)
- 0:00Introduction and title provocation
- 1:45Brief history of developer relations
- 5:41Developers are not all the same
- 9:52Three devrel principles
- 13:48Authenticity with developers
- 14:53Empathy for developers
- 16:42Building developer community
- 18:08Key takeaways and conclusion
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