Designing with Words
summary
Defines content design as a pre-launch design practice that lives in Figma and across teams, not just “writing,” and shows a concrete workflow: research → word bank → sketching with Lo‑Fi copy → Hi‑Fi prototyping. Demos include a Zoom plug‑in prototype that alerts users they wore the same shirt, a Lyft vs Uber copy comparison, and a highlighter test (green/yellow/red) to iterate final strings. Emphasizes measurable outcomes: fewer support tickets, clearer CTAs, and copy that ships after QA and post‑launch metrics.
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chapters (51)
- 0:00Intro
- 1:10Session Overview
- 1:36Content Design
- 2:19Content
- 4:52Good Content Design
- 6:44Lyft vs Uber
- 8:17Micro decisions
- 8:28Copy and content
- 9:04Usability
- 9:18Beyond Literacy
- 9:54The Opportunity
- 10:20Ideal Product Design Process
- 10:41Example from Stanford
- 11:49The Bigger Question
- 12:21Problem Statement
- 12:42Empathy
- 13:09Research
- 13:52Define the flow
- 14:24Archive multiple channels at once
- 15:20Questions Concerns
- 15:53Wireframing
- 16:45LoFi Copy
- 17:31Identifying Needs
- 17:51Personalization
- 18:54Prototyping
- 19:18Best Practices
- 19:38Translation
- 22:40Punctuation
- 23:51Sentence Case vs Title Case
- 25:05Avoid Arbitrary Capitalization
- 25:45Trusted Contacts
- 26:05Paper
- 26:29Repetition
- 27:30Prototype
- 29:36Testing
- 29:52Highlighter Test
- 30:51Confident
- 31:13Conclusion
- 31:54Chocolate
- 32:29Legal Copy
- 33:32Copy Tools
- 34:23English Specifics
- 34:49Quirkiness
- 36:09Technical questions
- 36:27Research tips
- 37:09UX vs SEO
- 38:19Content vs Information Architecture
- 40:20User Experience
- 40:43What would work best
- 41:17The most valuable thing to do
- 42:17Outro
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