Using Playbooks to Drive Innovation
summary
Describes a concrete playbook used at Heroku that maps to the Double Diamond stages: discover (usage data, competitive analysis, customer interviews, personas, MoSCoW), define (PRD, technical feasibility), develop (prototypes, design handoff, feature flags, canary deploys) and deliver (metrics, go/no‑go after an internal press release). Playbooks are named, include when-to-use scenarios, four edge cases, required artifacts, and are versioned and measured; examples include onboarding, support and DevOps plays.
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