~/talk

Mobile Rage - What causes it & how to fix it.

Talkat RailsConf 2012 · 2012-04-23..04-25· [web-platform, ux-and-product-design]
slides:none on file

Mobile pages drive measurable rage: mobile load expectations jump from 58% to 71% and mobile bounce after five seconds rises from 20% to 74%, while ~23% curse, 11% scream and 4% throw phones. Fixes are concrete: swap heavy jQuery for micro frameworks like Zepto, compress images and CSS, use the Rails asset pipeline or upgrade pre‑3.1 apps, load JS at the bottom to show progressive render, and use proper input types (use the email input type and numeric keyboards, disable autocomplete/capitalize) to cut sign‑up churn.

AI-written summary · about

  1. 0:00Introduction
  2. 1:19Mobile Gadgets
  3. 2:22What is Mobile Rage
  4. 3:05Who experiences Mobile Rage
  5. 4:50Why are things so bad
  6. 7:41Responsive design
  7. 8:20Mobile rage problem areas
  8. 9:13Landing
  9. 9:36Slow
  10. 10:43Rage
  11. 12:10JavaScript
  12. 14:20Bloated CSS
  13. 15:15Images
  14. 15:40CSS Images
  15. 15:58Upgrading Apps
  16. 17:05Flash
  17. 17:43Gary Treats
  18. 18:05Blank Screen
  19. 18:45Dont insult your customers
  20. 19:03Choose laughter
  21. 19:57Full site
  22. 20:55Forestry Direct
  23. 21:56Mobile Walled Garden
  24. 22:26Limited Function
  25. 22:38Mobile Detection Fail
  26. 23:44Mobile Apps
  27. 24:42Default App
  28. 24:58Advertising
  29. 25:48Popovers
  30. 26:40Lightbox
  31. 27:43Redirect
  32. 28:34Navigation
  33. 29:03Size Matters
  34. 29:53iPad Example
  35. 31:23Apple Guidelines
  36. 31:50Foam Finger
  37. 32:54Forums
  38. 34:21Wordpress
  39. 34:43Apple
  40. 35:11Fix it
  41. 35:29Sign up forms
  42. 35:48I Drive Pro
  43. 37:13You Win
  44. 37:40Autocomplete
  45. 38:06Profile
  46. 38:23Twitter
  47. 38:41Numbers
  48. 39:02Rage is growing
  49. 39:17More and more mobile users
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