Context, Bloody Context
summary
Argues that context matters but only when nailed down: offers seven flavors (DETAILS) to inspect — device, environment, time, activity, individual, location, social — and prescribes concrete methods: capture sensor data vs research (motion/GPS + analytics, but pair with interviews, contextual inquiry and diary studies). Cites numbers (NTT DoCoMo 60% indoor smartphone use; ~33% location searches), gives working examples (golfshot and Foursquare examples), warns about privacy and fragile inference, and recommends additive, gentle adaptations with clear overrides.
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chapters (21)
- 0:00Introduction
- 1:00Context
- 2:56Context at Work
- 3:26Desktop
- 4:03Mobile
- 8:54Data
- 11:14Research
- 15:24The 7 Flavors
- 16:28The Device
- 22:24The Environment
- 25:58Time
- 28:31Activity
- 32:08Individual
- 35:10Location
- 39:52Social
- 42:28Design Principles
- 42:49Context is multifaceted
- 43:51Dont punish users
- 44:57Be gentle
- 45:39Override
- 46:19Revisiting Decisions
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