Inclusive Content Strategy
summary
Argues that inclusion depends on concrete editorial rules not goodwill: require 9th-grade reading level, use plain language, enforce heading hierarchy and short paragraphs, add alt text, captions and transcripts, and leave space on slides—leave bottom of slides empty for captions. Prefer limited editor controls over full WYSIWYG so authors can’t break accessible styles, run readability and accessibility checkers, and do manual screen‑reader and user testing (pay testers). Practical fixes are low cost and prevent expensive retrofits.
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chapters (23)
- 0:00Introduction
- 0:28Who am I
- 2:10Who are you
- 2:35What is inclusion
- 5:43What is accessibility
- 6:29Accessible Content Standards
- 7:38Meaningful Content
- 10:14Inclusive Language
- 16:20What Do We Do
- 21:34Content Editor Example
- 23:32Hiring Practices
- 25:29Events
- 29:30Captions
- 31:41Acronym
- 33:21Links
- 35:29Social Media
- 36:32Hashtags
- 39:14Tools
- 39:58Inclusion
- 41:02Questions and Conversations
- 41:58Resources
- 42:18Putting this to use
- 50:28Situational Abilities
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