Mobile Web in an App World

on YouTube ↗33m

" summary

Cleartrip measures that 50% of traffic now comes from mobile devices and that the mobile web drives roughly 20% of mobile bookings, so the team treats the mobile site as the primary acquisition channel via search. The mobile web serves as a beta lab: features like an express checkout and lightweight booking flows launch on the site first, are A/B tested, and deliver measurable conversion lift versus the old pages. Retention stays higher in apps but acquisition and rapid iteration happen on mobile web.

AI-written summary · about

" chapters (11)

1. 0:00Start
2. 3:13Why Mobile Web
3. 4:26Last-minute behaviour
4. 5:53Booking size
5. 6:51Hotel star ratings
6. 7:13User behaviour
7. 12:32Mobile web for acquisition
8. 15:02Mobile First before Mobile First
9. 17:03New Features on Mobile Web...
10. 18:38What Mobile Web is and isn't
11. 20:12Mobile Web in an App World

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