Desigining better processes and customer journeys with DDD and Event Storming

on YouTube ↗47m

" summary

Shows two concrete wins: use Event Storming to extract event models from messy BPMN and customer-journey artifacts, reverse-engineer deployed workflows into Petri nets as an executable intermediate, and detect dozens of real mismatches by replaying event logs. Argues BPM engines have contaminated core domains, offers a beta ML/prolog engine that turns sticky post‑it state models into executable graphs, and demonstrates migrating workflows to cloud platforms while preserving observable reality from logs.

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" chapters (19)

1. 0:00Intro
2. 2:01The Value Chain Wardley Maps Business Processes Process Mining
3. 3:52Part 1 - Looking inward... DDD within the Enterprise
4. 4:15Let's frame the problem
5. 9:00What is a Value Chain?
6. 14:10Let's peek into the strategy consultant's toolbox
7. 20:43How can DDD help in creating more alignment?
8. 21:03"Every activity in the Enterprise Value Chain defines a Domain"
9. 23:37"A company will only function as well as the Linkages between its core and supporting domains"
10. 27:17You are on the critical path
11. 33:15"BPM should be the default for non-core business activities"
12. 37:07We need an intermediary representation, not a mapping
13. 39:03Formal methods FTW!
14. 40:02Now the hard question: Are processes in prod the same as in the design documents?
15. 40:38"The event log is the true representation of a process"
16. 42:34Part 2 - Customer Experience as the New Enterprise Battlefield
17. 43:07"Digital Leaders build an Ubiquitous Language focused on the Customer Experience"
18. 45:10"The Customer has her own activity domain and her own Value Chain"
19. 46:11"There is a difference between what is observed and what is designed"

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