Turning kick ass design into kick ass code
summary
R/GA describes concrete wins: quick prototypes expose feasibility and steer work — an Open Graph requests experiment that ranks friends by comments and photo proximity reveals raw data doesn’t match creative intent so the concept changes, a fluid grid demo ships in under a day to prove layout ideas, and a bookmarklet plus node.js backend that calls Wolfram Alpha parses recipes to estimate calories. Teams sit together, set success metrics up front, and scale (200+ tech staff, 50+ OO JavaScript engineers) so constrained projects actually ship.
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chapters (7)
- 0:00Start
- 7:32A Quick Example
- 11:53Buttercup: Phase 2.
- 12:27So how did Wesley do it?
- 17:46People Skillz
- 21:17Follow JSConf etiquette.
- 21:47We're Hiring








