~/talk

Turning kick ass design into kick ass code

Talkat JSConf US 2011 · 2011-05-02..05-03· [design-collaboration, component-design]
name:RGA
links:none on file
slides:none on file

R/GA describes concrete wins: quick prototypes expose feasibility and steer work — an Open Graph requests experiment that ranks friends by comments and photo proximity reveals raw data doesn’t match creative intent so the concept changes, a fluid grid demo ships in under a day to prove layout ideas, and a bookmarklet plus node.js backend that calls Wolfram Alpha parses recipes to estimate calories. Teams sit together, set success metrics up front, and scale (200+ tech staff, 50+ OO JavaScript engineers) so constrained projects actually ship.

AI-written summary · about

  1. 0:00Start
  2. 7:32A Quick Example
  3. 11:53Buttercup: Phase 2.
  4. 12:27So how did Wesley do it?
  5. 17:46People Skillz
  6. 21:17Follow JSConf etiquette.
  7. 21:47We're Hiring
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