Panel - How to Develop a Successful Digital Product Within a Large Corporation
summary
Three Croatian corporates describe concrete outcomes: an insurance brand launches in 10 months to market, sells a car policy in under a minute, handles small claims in <24 hours and deploys usage‑based telematics; a bank‑backed peer‑to‑peer app reaches 200k+ users from a 4–10 person internal startup and integrates with multiple banks; a hospitality group centralizes a 7–8 person digital team, mobilizes 70 volunteer staff, and grows online revenue to 30–40%. All projects pair board sponsorship with separate, dedicated teams owning end‑to‑end delivery.
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chapters (10)
- 0:00Introduction and panel setup
- 1:14Presenting the digital projects
- 9:02Board support for small projects
- 12:12Setting up dedicated teams
- 15:40Attracting digital talent
- 20:30Overcoming corporate resistance
- 26:10Digital transformation mindset
- 27:13Competing for tech talent
- 32:04Final advice and closing tips
- 34:33Lightning round questions
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