Multi Storefront Publishing
summary
Explains a concrete direct-to-consumer pipeline: set up a web shop, load 100 press keys and ~200–300 third‑party keys from Steam, then run influencer campaigns via the Xsolla Partner Network that pay 15–25% rev share while Xsolla takes ~5% plus payment fees; track sales per influencer instead of black‑box sponsorships. Gives a real case: a pre‑order bundle (custom dog portraits) drove organic growth to ~14,000 followers with zero paid ads, proving the workflow works.
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chapters (7)
- 0:00Introduction and speakers
- 3:24Direct to consumer basics
- 14:24Building your own storefront
- 25:06Community and engagement strategies
- 37:44Open development cycle
- 48:10Know your audience deeply
- 59:52Closing remarks and Q&A preview
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