Revolutionizing Customer Engagement with a Cutting Edge CPaaS Solution
summary
Airtel IQ is a network-embedded CPaaS that exposes Voice, SMS and WhatsApp APIs and delivery webhooks so developers program channel selection and fallbacks instead of stitching aggregators. The platform uses Telco signals (SIM attach, delivery receipts) to decide retries and fallbacks — e.g., SMS fails → automated call → WhatsApp — and hosts a marketplace of third‑party WhatsApp bots; built to serve a ~300 million customer base and guarantee Telco‑grade uptime.
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chapters (8)
- 0:00Introduction to CPaaS
- 3:11Challenges in Telco product building
- 7:03Flexibility in communication platforms
- 10:12Omni-channel communication demo
- 13:45API-driven platform advantages
- 16:47WhatsApp channel innovation
- 18:36Marketplace for partner bots
- 19:18Q&A and summary
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