How can neuroscience help your prototypes
summary
Pixel Federation runs EEG helmets with Brainamics on a target 40+ “train Nation” sample to catch overlooked conceptual errors early, running seven participants and seven creatives in-lab while the same videos run live for CTR/CPM and survey data. Results show the first 10 seconds matter (positivity at the start predicts click performance), combining best openings and endings fails without context, and a data-driven composite creative yields a marginal CTR uplift. Small sample and cost limit scale, but the method meaningfully trims risk.
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chapters (10)
- 0:00Neuroscience in game prototyping
- 3:27Game dev at Pixel Federation
- 11:12Why neuroscience for prototypes
- 16:48EEG testing in practice
- 25:02Key results from experiment
- 27:31EEG in prototyping: potential and limits
- 36:17Is neuroscience testing worth it
- 40:14Challenges in neuroscience testing
- 41:40Ethics and future in gaming
- 43:50Q&A
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