~/talk

Monetizing your Flutter App

Talkat Fluttercon Europe 2023 · 2023-07-05..07-07· [payments-and-fintech, flutter]
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Shows concrete monetization choices for a Flutter game: uses the community in_app_purchase package with server‑side receipt verification and Android’s consumePurchase call, explains consumable vs non‑consumable products and subscriptions (Apple: 78% first‑year/85% after, 15% small‑business cut; Google: 85% up to $1M then 70%), and integrates ads via Google AdMob mediation (waterfall vs bidding, banners/interstitials/rewarded). Gives metrics to optimize like ROAS (return on ad spend), CPI, eCPM, LTV, and mentions using Singular for mobile attribution and that reducing interstitial frequency raised retention.

AI-written summary · about

  1. 0:00Introduction and welcome
  2. 1:30Overview of monetization options
  3. 3:15In-app purchases and subscriptions
  4. 16:38Advertising formats and integration
  5. 26:19Mobile attribution and marketing metrics
  6. 33:01Q&A and closing
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