A/B Testing Android Apps with Firebase
summary
Explains how to run A/B experiments using Firebase Remote Config to swap key/value parameters, log events like sign_up_started and sign_up_finished to Google Analytics for Firebase, and set up experiments in the console with 10–20% exposure. Covers test-device flow using an installation token and debug fetch interval = 0, waiting about two weeks for results, and the built-in statistics that require roughly an 80% threshold to declare a winner; shows an ads-disabled example with 70% win probability.
AI-written summary · about
chapters (9)
- 0:00Introduction
- 1:09Why A/B testing matters
- 4:21Firebase Remote Config basics
- 9:22Tracking success with Analytics
- 11:29Creating an A/B test in console
- 17:12Running and testing experiments
- 20:27Interpreting results
- 25:50Next steps and resources
- 26:42Q&A and closing
related talks
46mGoogle Ads Checklist: everything you need before launching your game
21mAds Keynote: Drive lasting business growth
39mCurated Panel: Billion Dollar Secrets: Games That Never Die.
27mMaking mistakes and building products from 1st to 30M users
35mPanel: Indie to Empire: Growing Your Game Through New Monetisation Models
28mFireside Chat: What the Mobile Space Looks Like as we Head into 2022
27mThe Future of App Monetisation: An Industry Outlook
19mKeynote: Scale Your IAPs With Purchase Behaviour Targeting Insights