2017 DevFestMN Dan Baran
summary
Live demos focus on practical plumbing: using Google Tag Manager to fire events (PDF downloads, Konami easter egg, JavaScript errors), a homemade Polymer analytics element that queries Google Analytics, and sending custom hits via the Measurement Protocol to track email clicks and offline events. Reports materialize in Data Studio + MySQL connector and Firebase/BigQuery paths. Demos occasionally fail, but concrete implementation steps, triggers, and sample query patterns dominate the talk.
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chapters (18)
- 0:00Introduction
- 1:02Google Tag Manager tools
- 2:26Setting up tags and triggers
- 5:27Debugging with Tag Manager
- 7:41Tracking clicks and events
- 8:46Measurement Protocol for analytics
- 11:28Turning data into stories
- 13:22Building Polymer elements
- 15:16Customizing reports with Polymer
- 18:46Google Data Studio intro
- 19:07Branded reports in Data Studio
- 22:43Connecting data sources
- 25:31Filtering and date ranges
- 27:25Custom metrics in Data Studio
- 31:07Analytics in single-page apps
- 33:37Email tracking and dashboards
- 36:13Scheduling reports
- 36:33Advanced conversion tracking
