Jane Vita | Compass UX Session 2025
summary
Argues that designing facilitation tools makes co-creation practical, not vague, and shows a deployed toolkit and playbook used across phases from hypothesis to measurable KPIs; uses customer journeys and sustainability cards plus stakeholder maps and advisory groups to turn considerations into requirements; reports higher engagement (sales teams and agencies joining the program) and a usable outcome that becomes tracked metrics; experiments with AI agents for persona conversations to surface role-specific insights.
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chapters (7)
- 0:00Introduction
- 3:59Design and customer centricity
- 10:14Reactive to proactive co-creation
- 17:39Service design bridging teams
- 23:02Facilitation in co-creation
- 30:29Summary on co-creation
- 31:32Q&A
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