Which startup should you choose?
summary
Experience across 15 startups yields actionable rules: choose ideas that exploit Erlang/Elixir strengths—five minutes of downtime per year uptime, many small fast operations and soft real‑time messaging—and target markets like telecom IoT, fintech, insurtech or high‑volume marketplaces. Prioritize one painful customer problem, track burn‑rate constantly, and assemble at least three roles: engineering, commercial/sales, and finance. Successful exits include selling Bluetail for 150 million dollars after 18 months and maintaining 60% annual return since 2002.
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chapters (6)
- 0:00Start
- 4:45Working on Startups
- 10:01Spotify
- 12:25Competitive Rivalry
- 17:04Messaging
- 34:00Problem with Consultancies
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