Second Time Around
summary
Building a new startup focuses on concrete choices: assemble five people on board with complementary skills, allocate founder equity early using tools like the founders.com calculator, and create a large option pool even at the cost of extra dilution. Corporate setup is deliberately conventional—a Delaware topco—and fundraising plan is a friends and family seed then quick Series A to run fast. Expect long sales cycles (6–12 months), 90-day bank payments, and learn from pivots like Slack and business models that make early cash via SaaS.
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chapters (11)
- 0:00Start
- 11:34success factors: thesis
- 15:42assembling founding team
- 18:39assembling a team goto
- 21:33note on startup resources
- 22:57thinking about the opportunity
- 29:27outside money?
- 31:31pitching investors goto
- 35:56corporate setup
- 42:55networking
- 47:13final thought
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