Ash Seddeek, Executive Greatness Institute | DevNet Create 2019
summary
Coaching converts technical proposals into measurable business cases by pairing design-thinking empathy with storytelling templates and metaphors. At Cisco an incubator called Hack It IT surfaces a churn-detection prototype that listens to product usage signals, alerts sales, and reduces customer churn from 7% to 3%, a result that wins funding. A fill-in template at executivegreatness.com/storytelling and vocal/story habits turn engineers’ ideas into clear, fundable narratives.
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chapters (10)
- 0:00Introduction to talk
- 0:42Role of storytelling in leadership
- 2:51Storytelling in design thinking
- 4:14Inspiring technical leaders
- 6:40Business impact of clear communication
- 7:21Hack It IT incubator program
- 9:56Playbook for better storytelling
- 11:42Storytelling for career growth
- 12:45Brand storytelling in social media
- 13:50Human connection in digital age
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