How Snowflake powers marketing analytics
summary
Marketing still leaves value on the table: 87% say data is under‑utilized and only 20% of marketing spend is data‑driven, so the concrete goal is moving toward an enterprise customer profile. The recommended path is a maturity curve that starts with a governed customer 360, ingests dozens of SaaS sources via ETL, centralizes semi‑structured and structured data in a cloud platform, and supports BI, personalization and models on a single copy—e.g. Snowflake multi‑cluster compute for scale and workload isolation.
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chapters (7)
- 0:00Intro
- 0:42Why data matters to marketing
- 7:30Whats a bad data strategy
- 11:16How to build a customer 360
- 13:53What to look for in an ETL solution
- 16:40What is selfserve analytics
- 19:13Recap
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