No, Seriously, F**k Engagement: Building a More Human Web
summary
Shows specific harms and choices: Facebook’s 2018 natural engagement pattern rewards content that spikes shares and escalates hate, and that amplification helps drive atrocities (about 10,000 Rohingya killed during Myanmar crackdowns). Offers concrete alternatives and tradeoffs: DuckDuckGo (contextual ads, profitable), a company switching to a $65,000 salary floor at Seer (31% above market), a Google engineer shipping a Black‑owned business layer, and a design ethic named interdependent design that prioritizes land, people, and values.
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chapters (12)
- 0:00The case for human-centricity
- 2:03How mirrors shaped our world
- 4:44The pitfalls of personalization
- 7:46The problem with engagement
- 11:18Consequences of algorithmic bias
- 14:31Lessons from Sika culture
- 18:57The indigenous critique
- 22:43The just world hypothesis
- 25:22Practicing ethical business
- 29:11Design with reciprocity
- 32:58Aligning work with values
- 35:31Building an interdependent future
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