Using your technical skills with Amazon Ads
summary
Covers concrete tooling and outcomes for Amazon Ads including the Amazon Ads API for campaign control, Amazon Marketing Stream pushing hourly metrics into AWS via SQS, and Amazon Marketing Cloud for event‑level joins and queries inside a data clean room. Reports cite significant lifts when optimization uses hourly metrics around spikes like Black Friday Cyber Monday. Shows how to plug reports into databases, run ML for bidding and attribution, and where real gains have appeared.
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