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summary
AWS Marketplace claims to turn slow procurement into a frictionless, channel-friendly flow by enabling consulting partner private offers so resellers can hold the contract, consolidate billing, and report usage. A marketplace study cites 10–30% shelfware across enterprises; marketplace reports ~260,000 active customers and 1,500 sellers / 7,000 listings. Examples include Splunk resale and William Hill migrating ~9,000 workloads (using VMware on AWS then modernizing) and Frame.io using AWS WAF with Fortinet Managed Rules from Marketplace.
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chapters (20)
- 0:00Introduction
- 1:00Economic trends
- 2:40Customer feedback
- 3:47Enterprise application portfolio
- 5:56Marketplace statistics
- 9:00The 550500 model
- 10:50AWS Marketplace evolution
- 15:10Most popular categories
- 16:28Channel history
- 18:13Marketplace
- 19:23Fees
- 19:49Authorization process
- 23:50Interview with Ian
- 29:01AWS Marketplace
- 30:35Transactional route
- 32:34Marketplace engine
- 34:50Customer journey
- 37:19Marketplace at the centre
- 40:34William Hill
- 43:41Closing remarks
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