Automate Your Career with a Personal Brand
summary
Argues that a personal brand “automates” career advancement by publishing repeatable technical solutions, documenting lab-tested scripts and procedures, and making them findable. Shows a concrete niche example of Active Directory + PowerShell, describes producing one blog post a month as a consistency tactic, using corporate and personal platforms, tracking analytics, anonymizing customer data, buying a Fiverr avatar, and cites a sustained reach of 35,000 views a month across 150 countries as evidence that the approach works.
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chapters (13)
- 0:00Start
- 6:53BLUF: HOW DO I BUILD A PERSONAL BRAND?
- 8:32BRANDING: NICHE
- 14:17PRACTICAL BITS
- 17:04PERSONAL EFFORT OR EMPLOYER-SPONSORED
- 22:45WHERE TO MAKE MY MARK?
- 26:10IDENTITY
- 28:52SUCCESS FACTORS
- 31:21CARE AND FEEDING
- 33:21THINGS I GOT RIGHT
- 34:08MISTAKES
- 36:10ELEPHANT IN THE ROOM
- 37:46RESOURCES
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