Design as Haiku
summary
Argues for three concrete haiku rules applied to product design: enforce tight constraints (examples: six seconds on Vine, 140 characters on Twitter, Instagram’s square) to force reductive composition; use a clear contextual cue that changes over time (No I.D. builds a Jay‑Z confession by sampling a song about infidelity to “box” the narrative); place opposing elements side‑by‑side (Terminal 3 uses track wayfinding, Muji couches and tarp signage on a half budget to make a successful terminal; Molekule adds a leather strap to humanize a military‑grade purifier).
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chapters (9)
- 0:00Start
- 0:24Design Is Haiku
- 1:36The Language of the Human Heart
- 3:08Structure
- 3:53Seasonal Reference
- 10:43Seasonal References
- 14:10Juxtaposition
- 20:44Releasing Code Quickly as Opposed to Quality Code
- 26:10Do Your Teams Agree on the Rules for the Haikus You'Re Creating Metaphorically
