Expressive Design Systems
summary
Argues that a design system must balance harmony, flexibility and improvisation with concrete rules and measured levers: a London Underground idiom uses 9 experience principles and 20 station “flashcards” to keep stations cohesive yet varied; a Polaris team of 18 iterates a banner component with a product team to shrink it for cards; type systems use ModularScale.com and font ratios; success metrics include sentiment analysis and time-savings comparisons.
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chapters (30)
- 0:00Intro
- 4:58Expressive Design Systems
- 5:55London Underground
- 6:55Two different stations
- 7:46The design idiom
- 8:50Station flashcards
- 13:18Challenges
- 13:47Brand Elements Components
- 14:47Brand Language
- 15:12Basic Components
- 16:26Composite Components
- 17:55Containers Regions
- 18:31Page Level
- 19:14Design Language
- 20:28Levers
- 21:24Size
- 22:05Scale
- 22:44Density
- 23:00Weight
- 24:53Brand Traits
- 27:48Starbucks Design Language
- 31:39Can I Change the Font
- 39:16Good vs bad variation
- 40:46Component flexibility
- 41:52Improvisation
- 44:30Testing
- 45:29Encouraging Contribution
- 46:20Sharing
- 47:15Edge Effect
- 48:11Measuring Design Systems
