Establishing Your Core Values
summary
Team retreats produce four named values—user-focused, data-driven, simplified, iterative—and those values become decision filters. The team runs A/B split tests for taglines, consolidates duplicate content after audits, runs usability tests, and ships the redesign in small iterative pieces instead of a two‑year monolith. Results: prospective students find pages faster, data picks the winner copy, senior leaders become advocates, and inbox anger over changes drops markedly.
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chapters (16)
- 0:00Core values introduction
- 1:25Speaker and team background
- 2:29Why Evergreen needed core values
- 3:33Uncovering team values
- 4:36Personal values shaping core
- 6:01Values and organizational goals
- 8:08Learning from past mistakes
- 9:34Leadership motivation
- 10:58Applying values to decisions
- 12:47Validating choices with data
- 13:52Simplifying as a value
- 15:36Iterative development importance
- 16:38Communicating values
- 17:40Building trust with values
- 18:43Values for tough decisions
- 19:24Benefits of living by values
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