Battling Unconscious Bias
summary
45 million people take the Implicit Association Test and the results show big patterns: about 70% of white people and 50% of black people register a preference for white faces, 76% more readily associate able-bodied people with positive words, and 76% link males with careers. Product failures trace the same blind spots: the first iPhone shows 5–10% upside-down videos, early airbags and voice recognition ignore women, Facebook mis-tags darker faces, and hiring experiments like the identical-resume study find male names get far more callbacks.
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chapters (14)
- 0:00Intro
- 0:51First Thoughts
- 4:36Implicit Association Test
- 5:31Preferences
- 7:28Terminology
- 8:15Intersectionality
- 8:42Bias is ridiculous
- 9:07Why does it matter
- 9:56Real world examples
- 12:28European sounding names
- 13:40Parentteacher association
- 14:20What can we do
- 16:07How to think about bias
- 17:13What we can do
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