Eyes are the windows to our souls
summary
Eye tracking is used as a rapid usability method that yields actionable insights within one day by running a compact protocol (preparation 3–5 days, one-day test with 5 participants). Tools are mobile eye trackers mounted under devices plus a top camera, hardware under 7,000 and software about 19k, calibrated per user and reporting ~95% accuracy. Real results: on‑the‑spot wording and color changes that immediately lift engagement, experiments pushed to A/B tests where conversions sometimes drop then recover after iteration.
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chapters (7)
- 0:00Start
- 1:58USABILITY TEST (UT) FORMATS
- 6:00METHODOLOGY: DAY 1-5
- 12:14USABILITY TESTING WITH RETROSPECTIVE THINK ALOUD
- 17:47METHODOLOGY: DAY 7
- 27:39MOBILE DEVICE TESTING SETUP
- 28:46WEBSITE TESTING SETUP
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40mpresentation