Perfecting Your Brainstorming Technique for Killer Products & Features
summary
Five-minute rounds turn rapid idea dumps into clustered insights: affinity mapping with post‑its, spreadsheets and action items; fantasy prompts like hot tub and remember the future force outrageous combos; failure modes via worst nightmare and anchors via speedboat reveal emotional risks. Runs on cheap supplies (~$50) and simple facilitation, claims 70–80% of generated ideas show market potential, and outputs are validated into concrete tasks and prototypes used at scale.
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chapters (11)
- 0:00Introduction
- 3:51Great ideas origins
- 19:26Lack of innovation today
- 24:01Traditional brainstorming fails
- 26:06Culture of innovation steps
- 31:40Innovation games for products
- 34:14Affinity mapping games
- 36:25Future and nightmare exercises
- 39:14Speedboat and empathy mapping
- 41:43Design ownership games
- 43:47Final takeaways
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