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Rita Orji

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  • CHI2 editions2017–2018

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Improving The Efficacy Of Games for Change Using Personalization ModelsCHI 20182018-04-21
Built a predictive model from an initial 108-participant study mapping seven gamer types to eight persuasive strategies, then deployed two Junk Food Aliens…
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Personalizing Persuasive Strategies in Gameful Systems to Gamification User TypesCHI 20182018-04-21
A large online study with 543 participants uses storyboards and regression modeling to test ten persuasive strategies in gameful health systems. Results show…
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Towards Personality-driven Persuasive Health Games and Gamified SystemsCHI 20172017-05-06
Large online study with 660 participants tests ten persuasive strategies (storyboard prototypes in a risky alcohol-drinking context) and models effects using…
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