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Claudia Perlich

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Claudia Perlich, Chief Scientist, Dstillery, NYC 2017MLconf NYC 20172017-03-24
Models chase the strongest signal and can mislead when data mixes different behaviors. Using logistic regression on an anonymized Facebook-style likes/age set…
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Claudia Perlich, Chief Scientist, DstilleryMLconf NYC 20152015-03-27
Argues that optimizing for clicks backfires because click is a terrible metric — optimization surfaces non‑purchase behaviors (flashlight apps, motor issues)…
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What Makes Us Human? A Tale of Advertising FraudStrata Conference New York + Hadoop World 20132013-10-28
Performance metrics suddenly double over two weeks after adding 10 billion daily bid requests, triggering an investigation that finds networks of sites passing…
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Predictive Modeling and Machine LearningStrata Conference New York + Hadoop World 20132013-10-28
Argues that companies are still in the infancy of extracting value from granular data and that the big wins are organizational not algorithmic: data storage is…
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