Experimentation as a Decision-Making Tool
summary
The talk describes an A/B experiment run on the redesigned Yandex.Disk landing page (a promo-heavy front-end with lots of graphics) to decide trade-offs between page load speed and visual polish. It explains the experiment setup, the metrics and results used to determine which features matter to users, and the team’s conclusions about what to keep or trim for performance versus appearance.
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chapters (19)
- 0:00Introduction
- 1:14Promo page design dilemma
- 3:45Goals and metrics
- 5:56Setting up experiment
- 7:21Experiment results
- 10:58Next steps
- 12:04Q&A data
- 13:52Q&A traffic volume
- 15:42Q&A time splits
- 17:25Q&A video alternatives
- 18:10Q&A traffic volume reqs
- 19:15Q&A experiment duration
- 20:18Q&A weak network
- 21:22Q&A external factors
- 21:42Q&A experiment scope
- 22:28Q&A user groups
- 23:55Q&A additional metrics
- 25:18Q&A video placement
- 26:00Summary
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