Privacy Won The Argument. So Why Are We Still Losing?
summary
NOYB is a Vienna nonprofit with ~5,500 supporters and 25 staff doing strategic litigation, winning many rulings but losing enforcement: a €1.2B penalty remains unpaid, 800+ cases tracked with many pending 3+ years, a YouTube access request takes 5.5 years, PimEyes is declared illegal but regulator declines action. Ireland’s DPA discards ~99.9% of complaints, litigation costs reach €100M, so compliance still pays for Big Tech. New tactic: EU collective redress and a class-action app that signs people up in 4–5 minutes using eID (90% uptake).
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chapters (6)
- 0:00NOYB introduction
- 3:56Global privacy laws
- 12:43Why enforcement fails
- 20:50Regulatory capture gaps
- 25:01Stronger enforcement strategies
- 29:13Collective redress path
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