Streams of Content, Limited Attention:
summary
Argues that attention — not distribution — is the scarce resource as information shifts into continuous social streams of content; shows Twitter evidence where a retweet analysis finds many users credit the messenger more than the original author; points to trending topics as a rare mechanism that forces cross-network awareness; warns democratized publishing does not equal equal attention, that homophily and stimulation favor gossip and outrage, and calls for tools that slice and dice content and surface context so users can stay peripherally aware without overload.
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chapters (27)
- 0:00Intro
- 0:41INFORMATION FLOW
- 1:49TWITTER
- 2:08DESTINATION
- 2:36BROADCAST
- 3:22ATTENTION
- 3:50INTERNET
- 4:15DISTRIBUTION
- 4:37CONNECTION
- 5:17NETWORK OF LINKS
- 5:40WEB2.0
- 6:32DEMOCRATIZATION
- 7:06MERITOCRACY
- 7:40STIMULATION
- 8:00GLUTTONY
- 8:32GOSSIP
- 9:05MANIPULATION
- 9:52HOMOPHILY
- 11:46REINFORCEMENT
- 12:13POWER
- 12:43CONNECTOR
- 13:26INFO BROKER
- 14:22NICHE-IFICATION
- 14:54RELEVANCE
- 15:52INNOVATION
- 16:27ADVERTISING
- 17:27CHANGE
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