From Silos to Systems: How ITVX Turned Complexity into Cross-Functional Alignment

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" summary

ITVX relaunches as ITVX in 2022, supports thousands of device types with a core design system team that’s intentionally tiny, so the approach shifts from reactive fulfillment to treating the system as a product. They apply Stafford Beer’s viable system model, split roadmap into planet roadmap layers (tactical/strategic/normative), publish expansion kit libraries for experimental components, and appoint design system reps in teams to scale reviews. Metrics track awareness, discoverability, and contribution; Figma and early AI experiments are used to prototype and integrate workflows.

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" chapters (26)

1. 0:00Introduction and disclaimer
2. 0:30Design systems beyond components
3. 1:58ITVX journey and challenges
4. 4:05Silos as natural byproducts
5. 5:29Design system phases and friction
6. 7:13Resourcing and organizational pressure
7. 8:18Design systems as organizational OS
8. 9:20Viable system model explained
9. 11:06Applying viable system model
10. 12:08Treating design system as product
11. 13:54Moving from reactive to proactive
12. 14:35Tactical strategic and normative planning
13. 16:42Strategic alignment with business goals
14. 17:24Normative planning and shared purpose
15. 19:10Why what how framework
16. 21:15Stakeholder mapping and communication
17. 23:41Key learnings summary
18. 26:10Conclusion and Q&A intro
19. 26:51Q&A: Mosaic design system availability
20. 27:12Q&A: Off-the-shelf design systems
21. 28:14Q&A: AI design and brand differentiation
22. 28:56Q&A: External contributions to system
23. 29:38Q&A: Staffing and reviewing challenges
24. 30:42Q&A: Handling out-of-system features
25. 31:47Q&A: Platform engineering trade-offs
26. 32:10Q&A: Adopting AI in design system

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