Build, Measure, Learn, Repeat
summary
Spreaker’s growth team describes a repeatable build-measure-learn loop using measurable bets, small experiments, dashboards and A/B testing to improve product metrics. They run experiments on preview landing pages and, to avoid false positives and significance issues, add an internal Epic Source UTM to clean tracking; outcomes are recorded in endover documents and managed on an experiments kanban to decide next steps.
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chapters (18)
- 0:00Introduction
- 2:15Spreaker overview
- 3:24Platform goals
- 5:10Initial problems
- 6:35Growth clusters
- 7:38Value framework
- 8:22Build phase
- 10:07Preview page upgrade
- 11:35Measure phase
- 12:37A/B testing
- 14:01Statistical relevance
- 15:25Heatmaps and user testing
- 16:05Learn phase
- 17:27Reusing insights
- 18:30Cross-team brainstorming
- 19:11Kanban and rituals
- 21:17Repeat phase
- 22:06Q&A
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