"Analytics and how it should be!"
summary
Argues that privacy‑first analytics can replace cookie banners by delivering consent‑free tracking for baseline stats while offering opt‑in richer data, claims 2.5M installs and 50% US user base, and reports a university case moving measurable traffic from ~20% visible to 100% after switching and embedding consentless logic, plus a Virgin Atlantic rollout doubling captured sessions vs their prior vendor. Describes a selfhosted CDN, lightweight JS tuned to Core Web Vitals, and session recordings and heat maps plus ecommerce funnels integrated into a TYPO3 extension.
AI-written summary · about
chapters (17)
- 0:00Introduction and overview
- 1:11About the speaker and Twila
- 4:03Legal context in analytics
- 7:34Consequences of non-compliance
- 9:21Cookie banners necessity and best practices
- 11:53Consent-free analytics approach
- 16:54Case study: Technical University of Munich
- 17:36Hybrid analytics with cookie banners
- 20:01Privacy levels by visitor location
- 21:50Performance in analytics tools
- 23:13CDN and lightweight scripts
- 26:47One tool for all analytics needs
- 27:52Features of the analytics tool
- 31:25T3 extension sneak peek
- 34:54Future features and improvements
- 35:15Free tool offer and feedback request
- 36:08Q&A session
related talks
42mGoodbye Tracking, Hello Privacy
49mBeyond Cookies: The Unseen Privacy Risks of Web Analytics
37mMeasuring 2.0 – Building the next generation webanalytics ...
32mTime for a Change – Data Privacy as Competitive Differentiator in Marketing
49mWeb Side Story: A Privacy Odyssey through Tracking and Fingerprinting
30mDebugging and Optimizing User Experience with Deep Visual Analytics
49mWhat Lies Beneath: What are they really tracking and how?
38m"Performance Impact, Part Two: More Findings from the Front Lines..."